Where does corporate lead!!

Introduction:

     I was travelling from Balaghat to Seoni in Madhya Pradesh in a private bus. I had a window seat and was enjoying the wind on my face. I was enjoying the greenery and the rice fields where the natives were working. At that time it started raining softly and people wrap a plastic covering all over them to avoid the rain and work uninterruptedly. I remembered my dissertation work while I was doing MA in Social Work from Tata Institute of Social Sciences. My topic was Understanding Livelihood Trend Change in Latalaga village of Sundargarh district of Odisha. One of my major finding was substitution of various products by industrially produced goods leading to change in livelihood trend. Like I saw the wrapping up of plastic around their body, actually traditionally people were using “Ghungu” which was of the same structure like the plastic raincoat used in agricultural activity. I hardly find the traditional one which was made from a particular leaves called ‘Siari’. Naturally the Siari leaf of the characteristic that it can be used as a protection against rainfall, protection against moisture and for various different uses. And now the usage of such an Eco-sustainable product is decreasing day by day. This is not just the one but a lot of things are there around us which were once of lot of use but now have been substituted by commercial/industrially produced goods.

Production of substitute products and marketing:

     We find lot of products in the market for our daily usages which are substitute of various products invented some hundreds/thousands years ago by some unknown person to the current generation. We call those things as indigenous technologies which are 100% sustainable. The Bourgeoisie accumulate the elements of production and by that they create and multiply capital. The proletariat work but they don’t own their production. They produce for someone else. They do marketing of such products up to a great extent, in all mediums (Audiovisual, Printed, Audio, demo show, telephonic and etc.) that it reaches to almost all. Most importantly while marketing they demean the indigenous technologies. Like some medicines, ointments, balms says “leave those home remedies and use our “***” product”.

Monopolising the mode of transaction:

     The most difficult thing is that the current market does not accept anything else than the liquid cash or Card or Cheque. In the recent era e-shopping is becoming the trend and so net banking is also getting accepted. All these ways of transaction is different modes of transferring the currency. The market has monopolized the modes of transaction. In recent days e-business is getting a boost. Various websites like www.flipkart.com, www.snapdeal.com, www.amazon.com, www.ebay.com and others are providing their applications to be downloaded and installed to your smart phone and do shopping. There are specific products which are only available in such online store. Motorola mobile phones are only available at www.flipkart.com, kindles are only available at www.amazon.com and www.snapdeal.com and there are many other similar examples. Each and everything which is available is only can be bought using cards, cheque or currency (ultimately counts for currency). So people are thirst of accumulating more and more money because accumulating currency can make them accessible to each and every material need they want.

Make people realise their labour:

     Everything is sold in the market in exchange with the currency notes/coins/cheque/e-payment/card payment etc. There are lot of products produced by people but they are of low demand for which the selling price realised to be very low. And in the other hand there are hundreds of substitute products available in market which are more attractive, attractive packaging, advertised using different famous personalities in all possible medias that they totally grab the market intention and these traditionally produced goods fall unsold. When their products lies unsold or sold at a very low price it deserves, the producer realises that the product has no or very low demand in the market and it can no more support to his/her livelihood, (s)he realises his/her labour, (s)he becomes a labour and sell his/her labour for currency and further acquires other needy things from the market with that money. This is transformation of an entrepreneur to a labourer.

     People sell their labour to realise Currency notes and further purchase those products produced by them in this way they complete the process of Capital Creation for the corporate. The corporate do nothing, their sole objective is accumulation of and creation of capital and for that they accumulate means of production, produce various new and mostly substitute products and provide services, they market it, monopolize medium of transaction with the help of State and finally the individual entrepreneurs unable to compete with and foresee insecurity of their livelihood and hence realise their labour and sell it. By this corporates leads to creation of market and creation of the Working class.

- Bigan Mahakul